Discover: What matters.
The TEDx program is designed to give communities, organizations and individuals the opportunity to stimulate dialogue through TED-like experiences at the local level. When a group decided to bring this event to Richmond, CREATE became the overarching theme inspired by the creative and intellectual renaissance being experienced in the city.
Define: The big idea.
CREATE as a theme describes action, innovation, engagement and energy across all different disciplines. We wanted the theme logo and all of the marketing materials to reflect those qualities.
Deliver: In a relevant way.
The stacked letters within the logo require a level of interaction to discover the word CREATE. And the many variations of color, texture and pattern within the letterforms provide a constantly fresh experience—especially effective in the rollover state on the save-the-date webpage and website. This interactive logo paired with the responsive web design provides a visually impactful site despite strict TED brand guidelines, creating a sense of excitement and anticipation for the event itself.
Are you hooked yet?
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